Restaurants. Retail. Airport Food and Beverage. Since 2004, Ideation Design Group has partnered with the world’s largest brands using imagination and perspiration to deliver design innovation.

Working with us

Ideation principals Carl Schaffer, RDI, AIA and Jennifer Reynolds, ASID, IIDA, leverage their dynamic synergy to evolve the customer experience into one that is as fun as it is productive. This approach, in combination with their design philosophy, “An original is hard to find but easy to recognize,” has made Ideation Design Group an industry success.

Schaffer was previously president, CEO and creative director of AAD: Fitch in Scottsdale, Arizona. He has nearly three decades of expertise with thousands of projects in retail and food and beverage, including airport venues all over the world.

Reynolds was design director at AAD: Fitch. Her talent for themed designs launched new levels of brand awareness for companies including Jose Cuervo Tequila, Fox Sports, Expedia.com and Sammy Hagar.

Together, the partners “put the band back together,” assembling the best talent from their previous firm to create the award-winning core team at Ideation.

Ideation Design Group is a City of Phoenix SBE-certified firm.

Our location at the historic Stockyards:
5013 E. Washington Street, Suite 270
Phoenix, Arizona 85034-2017
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Why choose Ideation?

  • We offer strategically creative solutions for your commercial needs
  • We collaborate with you to showcase the best in your brand
  • We provide concept-to-completion scope of services
  • We communicate frequently and regularly
  • We reject the ordinary in favor of the extraordinary
  • We believe that work can—and should—be fun!
  • We display a genuine passion for willful irreverence